Through exclusive access, uplifting anecdotes, and colourful interviews, The McDavid Effect traces the renewal of not just a hockey team, but of an entire city. Reflecting the multitude of viewpoints that make up Edmonton—from Connor himself to construction crews at work on the downtown development to business executives directing the new shape of the Albertan capital—The McDavid Effect paints a portrait of the city as it is being reimagined, captures the near-religious reverence people have for sports, and shows how the people of Edmonton are coming to hope again.