Charter members of the American League and the country’s last “neighborhood” pro baseball franchise, the White Sox are one of the few teams of the power hitting-focused modern era to win a pennant with speed, pitching and defense. Covering the 1959 White Sox from a range of perspectives, the author examines the club’s historical importance to Chicago and the significance of the ’59 “South Side Series”–the first in 40 years. Many behind-the-scenes details are discussed, from the refined media markets of Golden Age baseball to the team’s ancillary sources of revenue to the bitter legal feud between Charles Comiskey and Bill Veeck.